Shopper Fraud Alert

In May, 2014 a previous version of the Feedback Plus logo was stolen and used in an campaign intended to defraud unsuspecting recipients. Unsuspecting people have been contact by text…

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Shop-alongs: Customer Feedback on the Front Lines

Share Guest Post By: Kelly Heatly: Marketing research is commonly conducted outside of the retail environment, before or after purchase transactions occur.  Research objectives might include measuring awareness and usage;…

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Everyone Loves Being A Winner

ShareThe Dallas Business Journal featured the top 100 fastest growing privately-owned Dallas companies in one of their recent issues.  Launched by Southern Methodist University’s Caruth Institute for Entrepreneurship in 1990,…

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Don’t Let This Ruin Your Brand’s Reputation

ShareGuest post by Valerie Sokolosky: It was unbelievable what happened! This is a true story. The names have been changed to protect the innocent. I simply have to share how…

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The Power of Self-Talk

ShareIn my keynote seminar, Would You Do Business With You, I talk about how important it is to talk to yourself in the most positive manner. I give the example…

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Nomophobia

ShareMy blog from four weeks ago was entitled Doing Business the “FOMO” Way and it focused on people (most all of us) being driven by the “fear of missing out.”…

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Consistency

ShareMy husband and I attended the European chapter of the MSPA- Mystery Shopping Providers’ Association – in Dubrovnik a few years ago. We decided to take a nice vacation while…

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How Important is Word of Mouth?

ShareAccording to the new best selling business book, Contagious, word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions. What’s the first thing…

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Oh No!

ShareThere is nothing as contagious as being around someone with a great attitude…except how quickly a bad attitude can affect your entire day. Think about someone you know who smiles…

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Does Mystery Shopping increase sales?

ShareNo one disputes the fact that great customer service promotes satisfied customers and increases word-of-mouth advertising. And mystery shopping is one of the best ways – in some cases, the…

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